Microsoft executives are expressing both excitement and concern over the exponential growth of artificial intelligence (AI) in gaming. Sarah Bond, Head of Creator Experience and Ecosystem at Xbox, believes that AI has the potential to revolutionize the gaming industry. In an interview with Inverse, Bond describes a future where technology allows for greater collective freedom and the rise of “citizen creators” who can fully leverage AI to create content.
While many find Bond’s vision exciting, there are ethical concerns surrounding the use of AI in creative industries. Microsoft is currently facing class action lawsuits over allegations that their AI training systems harvest personal information from users. To address these concerns, Microsoft has promised legal protections for users of its Copilot AI who may face copyright infringement suits.
Bond also highlights the positive impact of AI on geographic inclusion within gaming. She explains how Xbox’s Game Pass program not only provides tools for smaller developers but also offers community support, creating opportunities for developers around the world.
However, the use of AI in gaming also enters legally ambiguous territory. Current AI-generated content has produced strange and uncanny results, raising questions about the replacement of human creativity with automation. While Bond’s aspirations for AI in gaming are admirable, the concerns about the loss of the human touch remain valid.
In conclusion, the rise of AI in gaming has sparked excitement and concern among Microsoft executives. Sarah Bond, an Xbox executive, envisions a future of greater creative freedom and democratization of content creation through AI. However, ethical concerns and legal uncertainties surrounding AI’s use in gaming persist. The impact of AI on the gaming industry remains to be seen, but careful consideration of its implications is necessary.