Onward Robotics, formerly known as IAM Robotics, has undertaken a major rebranding effort to reflect its continued evolution and mission to transform order fulfillment processes. The mobile robotics and software company has unveiled a new logo, visual identity, and website as part of this exciting transition.
Since emerging from stealth mode with the launch of its Pyxis™️ technology platform and Lumabot™️ person-to-goods autonomous robots, Onward Robotics has experienced significant market demand. The company’s innovative Meet Me™️ solution coordinates humans and robots, enabling warehouses, logistics, and manufacturing operations to increase productivity and scale without the need for additional workforce.
The rebranding comes as a natural progression for Onward Robotics, building upon its existing momentum and demand for its cutting-edge automation technology. This year, the company is piloting its solutions in live production environments, showcasing the efficiency and effectiveness of its robotic solutions.
CEO Lance VandenBrook expressed excitement about the transition, stating that the new name better aligns with the organization’s forward trajectory and commitment to moving its clients and the global supply chain forward. The rebranding initiative involved creating a brand identity that captures the company’s renewed sense of purpose, energy, and enthusiasm while honoring its decades of experience in mobile robotics.
The culmination of this rebranding effort will be revealed at MODEX 2024 in Atlanta, Georgia, where Onward Robotics will debut and demonstrate its new brand and innovative robotic technology. Visitors to the event can explore the company’s offerings at booth #C6685 from March 11 to March 14.
For more information about Onward Robotics and to see the new branding, please visit their website at onwardrobotics.com.
– Onward Robotics™ (formerly IAM Robotics) Announces Major Rebrand and Name Change.