Comparing the Returns: Buying iPhones vs. Apple Stock

If you had the choice between buying the latest iPhone every time Apple released a new model or investing the same amount of money in Apple stock, which option would have been more profitable? A circulating tweet claims that choosing Apple stock over iPhones would have made you a multimillionaire. While the math may not be entirely accurate, it raises an interesting question about the potential returns on both types of investments.

To offer a fairer assessment, let’s consider purchasing a top-of-the-line iPhone with each new release, or investing an equivalent amount in Apple stock. According to calculations, buying iPhones over the years would have resulted in an expenditure of approximately $16,000 (equivalent to around $20,000 today). On the other hand, if that same amount had been invested in Apple stock, it would have grown to approximately $147,000. This represents a profit of approximately $131,000.

It’s important to note that Apple’s stock price has experienced a significant rally since the introduction of the original iPhone. The chart displaying the stock price, adjusted for splits, clearly illustrates this upward trend.

It’s worth considering that this analysis assumes the ability to accurately predict the launch dates and pricing of Apple’s iPhones. In reality, this level of foresight would be challenging. Additionally, it’s crucial to remember that past performance of a stock is not indicative of future results.

While it may be tempting to focus solely on potential profits, it’s essential to approach any investment decision with caution and consider various factors, including risk tolerance, financial goals, and personal circumstances.

Sources: [Source A] [Source B]


  • iPhone: A smartphone developed and sold by Apple Inc.
  • Apple Stock: Shares representing ownership in Apple Inc., traded on stock exchanges.


  • [Source A] – Twitter, @username, [date]
  • [Source B] – MacroTrends, [date]