Are Apple iPhone Launch Events Losing Their Charm?

Apple’s iPhone launch events were once highly anticipated, drawing in fans and non-fans alike to see the latest improvements in the popular smartphone lineup. However, in recent years, these events have lost some of their charm.

Apple has been known for its incremental and evolutionary approach to iPhone upgrades, with minimal hardware changes and a focus on software and ecosystem improvements. This has led to multiple generations of iPhones looking similar, leading some to question Apple’s commitment to design innovation.

The recent unveiling of the iPhone 15 showcased minor changes, such as the shift from the lightning port to USB-C and a Bixby-like button, which many have criticized as lacking originality. Even attempts to replicate the zoom capabilities of Samsung’s phones fell short.

As a result, many tech enthusiasts, including the author of the article, have chosen to skip Apple’s iPhone events. The lack of excitement and perceived lack of innovation have made these events feel like “snoozefests” compared to Samsung’s Unpacked events.

Samsung has made significant strides in its Unpacked events, particularly since the introduction of foldable phones. Each new iteration showcases technological advancements and engineering prowess, exciting consumers with innovative features and durable designs.

To further enhance the excitement, Samsung has begun hosting Unpacked events in different cities each year, aligning the venue with the company’s values. This approach connects with consumers on a deeper level and transforms the events into more than just press conferences.

Despite leaks that may dampen some surprise, Samsung ensures that there will always be something exciting to see and experience at its Unpacked events. Apple’s iPhone events may regain their charm if the company focuses on major hardware changes and eventually releases a foldable iPhone. Until then, they are unlikely to surpass the excitement generated by Samsung’s Unpacked events.


– Apple’s iPhone launch events losing their charm, by SamMobile (no URL)

– Samsung takes Unpacked show on the road, by CNET (no URL)